QuickTime family of digital media creation, delivery and playback software lets you deliver live or pre-recorded video and audio to an audience of any size. When combined with QuickTime Player and QuickTime Pro, these applications work together to provide the industryā€™s first end-to-end, standards-based digital media delivery system.

QuickTime 7 is Apple's cutting-edge digital media software for both Mac and Windows-based computers delivers unparalleled quality for creating, playing and streaming audio and video content over the Internet. Besides playing MPEG-4 and MP3 content, it supports timecode tracks as well as MIDI standards such as the Roland Sound Canvas and GS format extensions. It also supports key standards for web streaming, including HTTP, RTP and RTSP. Plus, it supports every major file format for images, including JPEG, BMP, PICT, PNG and GIF. QuickTime 7 features an ultra efficient new H.264 video codec delivering stunning quality at remarkably low data rates from 3G to iChat AV to HD.

What's new in QuickTime 7 Player
QuickTime Player has many great features.
ā€¢ Supports video format H.264. Watch movies in the format H.264: this modern standard ensures exceptional quality even at very low speed stream.
ā€¢ Changing the size of the window during playback. Resizing the window QuickTime Player does not affect the smoothness of playback.
ā€¢ The flow of zero configuration. Now QuickTime automatically determines the optimal Internet connection speed and adjusts it as needed. If during a data connection is interrupted, QuickTime is automatically connected to the server.
ā€¢ Surround sound. Now QuickTime Player can play audio and 24 channels. With QuickTime 7, a PC, and surround sound speakers, you can enjoy surround sound movie or computer game.
ā€¢ New and improved playback controls. The new playback controls, you can choose settings for optimal quality when viewing videos. Settings - such as the controller Jog-shuttle, playback speed, bass, high frequency sound and balance - can be easily changed.
ā€¢ Floating controls. Pause, play, fast forward and backward while watching movies in full screen mode - everything is always at your fingertips.
ā€¢ Guide to the content. New guide to the content QuickTime ensures access to the latest novelties from the world of Internet entertainment.

What's new QuickTime 7 Pro
In addition to the functions QuickTime Player, before the users of QuickTime 7 Pro also opens many other possibilities.
ā€¢ Create video format H.264. Create flawless video quality for any purpose: from 3G (for mobile devices) to HD (high definition).
ā€¢ Record audio. Record audio to easily create a podcast or narration for a slide show.
ā€¢ Create video for iPhone, iPod and Apple TV. With QuickTime Pro, you can transcode your collection of movies in the format played on iPhone, iPod or Apple TV.
ā€¢ Create surround sound. You can create true multimedia masterpiece by adding multichannel audio in movies. QuickTime automatically mixes the audio to be compatible with the dynamics of each user.
ā€¢ Exporting multiple files. Export multiple files will help you to quickly return to the playback or editing files.
ā€¢ Improved movie authoring. Edit movies is now much easier - and all thanks to the new keyboard shortcuts for placing the points of In and Out. In addition, Ā«Properties of the filmĀ» to QuickTime have been changed to a simpler and more productive authoring.
ā€¢ Mode constant quality AAC. In addition to the existing regime of constant velocity transmission, QuickTime 7 Pro allows you to create audio files, AAC, optimized for constant quality: it ensures consistently high audio quality.
ā€¢ Streaming 3G. Create 3G files for streaming protocol RTSP, which are supported by 3G-technology devices and signal delivery.
ā€¢ Ability to automate through VB Script. Support VB Script in QuickTime 7 allows you to automate workflow QuickTime. Developers can also use VB Script to access the new element QuickTime Active X control for creating your own multimedia applications.